Social Media Marketing

In this hands-on, project-based course, students will dive into the dynamic world of social media marketing, exploring key platforms like Instagram, TikTok, YouTube, and Facebook to develop effective online marketing strategies. The course combines social media fundamentals with essential SEO (Search Engine Optimization) techniques and content creation skills to help students craft engaging, high-visibility campaigns. The course covers topics such as SEO basics, keyword research, on-page SEO for social media platforms, and how to measure campaign success using analytics tools.