Social Media Marketing

In this hands-on, project-based course, students will dive into the dynamic world of social media marketing, exploring key platforms like Instagram, TikTok, YouTube, and Facebook to develop effective online marketing strategies. The course combines social media fundamentals with essential SEO (Search Engine Optimization) techniques and content creation skills to help students craft engaging, high-visibility campaigns. The course covers topics such as SEO basics, keyword research, on-page SEO for social media platforms, and how to measure campaign success using analytics tools.

To successfully complete this course, students will need access to a laptop or desktop computer with a reliable internet connection and a working webcam and microphone. This course may also require purchase of texts or other course materials.

This Fixed-Paced course incorporates a blend of synchronous and asynchronous elements. Students and teacher meet live via zoom on a regular weekly schedule. In addition, students complete coursework including guided readings, interactive videos, text and video-based discussion threads, problem sets, individual and collaborative projects, and so on. While these activities are time-flexible, teachers sequence them with weekly deadlines to help students keep on track and encourage and support the development of productive time management skills.

During the course orientation period, CLI asks students to complete a survey on their availability for live class meetings. Teachers set individual class meeting times based on student responses.